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Umami

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Open-source, cookieless web analytics with a real free cloud tier

Privacy-focused web analytics: pageviews, custom events, funnels, retention, user journeys, UTM, goals, revenue and attribution reports, with no cookie banner needed. MIT-licensed and self-hostable (~39k GitHub stars), or use Umami Cloud, which has a free Hobby plan. Pro adds API and MCP access.

Best for: Indie sites and vibe-coded SaaS that want free, GDPR-friendly web analytics they can self-host later

Visit Umami ↗
84
score / 100
Pricing
Cloud: Hobby $0 (100K events/mo, 1 website, 6-month retention); Pro $20/mo (1M events, then $0.00003/event, up to 20 websites, 10 members, 2-year retention, API + MCP access); Business $200/mo (10M events, unlimited sites, 5-year retention, 5,000 session replays, heatmaps); Enterprise custom. Self-host free (MIT)
Free tier
Yes: Umami Cloud Hobby is free forever for 100K events/mo on 1 website with 6-month retention; self-hosting the MIT-licensed app is free
Open source
Yes
Last verified
2026-10-25

Umami pricing breakdown, history and cheaper alternatives →

Sources (checked 2026-10-25): umami.is/pricing · github.com/umami-software/umami

Score breakdown

Why this score: The best free privacy-first web analytics: a forever-free cloud tier (100K events) plus MIT self-hosting, cookieless, and an MCP for agents on Pro. Narrower than PostHog (no flags or experiments; replays only on Business), but beats Plausible on free tier and license.

Based on desk research of official pricing pages and docs; see methodology.

FAQ

Is Umami free?
Umami free tier: Yes: Umami Cloud Hobby is free forever for 100K events/mo on 1 website with 6-month retention; self-hosting the MIT-licensed app is free. Paid pricing: Cloud: Hobby $0 (100K events/mo, 1 website, 6-month retention); Pro $20/mo (1M events, then $0.00003/event, up to 20 websites, 10 members, 2-year retention, API + MCP access); Business $200/mo (10M events, unlimited sites, 5-year retention, 5,000 session replays, heatmaps); Enterprise custom. Self-host free (MIT).
What is Umami pricing in 2026?
Umami pricing (as of our last verification on 2026-10-25): Cloud: Hobby $0 (100K events/mo, 1 website, 6-month retention); Pro $20/mo (1M events, then $0.00003/event, up to 20 websites, 10 members, 2-year retention, API + MCP access); Business $200/mo (10M events, unlimited sites, 5-year retention, 5,000 session replays, heatmaps); Enterprise custom. Self-host free (MIT). Always confirm on the official site — plans change.
Is Umami open source?
Yes. Umami is open source.
What is Umami's PromptToProd score?
Umami scores 84/100 on PromptToProd (fit, vibe-coder friendliness, quality, pricing, ecosystem, momentum, ownership). See the score breakdown on this page and our methodology.
What is Umami best for?
Umami is best for: Indie sites and vibe-coded SaaS that want free, GDPR-friendly web analytics they can self-host later.
When was Umami last verified on PromptToProd?
Pricing and details for Umami were last verified on 2026-10-25 from official docs and pricing pages.

Alternatives

P
PostHog open source
Product analytics, session replay and feature flags in one
Verified
91
/ 100
S
Sentry
Error monitoring, tracing and session replay
Verified
84
/ 100
B
Better Stack
Uptime monitoring, logs and incident management
Verified
81
/ 100

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