Umami vs Vercel Web Analytics (2026)
Head-to-head comparison for vibe coders: scores, free tiers, pricing and best-for, using the same evidence-based methodology. Rankings are never for sale.
Open-source, cookieless web analytics with a real free cloud tier
One-click, cookieless page analytics for apps hosted on Vercel
Side-by-side comparison
| Criterion | Umami | Vercel Web Analytics |
|---|---|---|
| Score | 84/100 | 74/100 |
| Free tier | Yes: Umami Cloud Hobby is free forever for 100K events/mo on 1 website with 6-month retention; self-hosting the MIT-licensed app is free | Yes, on Vercel's Hobby plan: 50,000 events/mo with a 1-month reporting window; no custom events, and collection pauses once you hit the limit |
| Open source | Yes | No |
| Pricing | Cloud: Hobby $0 (100K events/mo, 1 website, 6-month retention); Pro $20/mo (1M events, then $0.00003/event, up to 20 websites, 10 members, 2-year retention, API + MCP access); Business $200/mo (10M events, unlimited sites, 5-year retention, 5,000 session replays, heatmaps); Enterprise custom. Self-host free (MIT) | Hobby: 50,000 events/mo included free (1-month reporting window; collection pauses at the limit). Pro: $0.03 per 1,000 events (counts against the Pro usage credit), 12-month window, custom events. Web Analytics Plus add-on $10/mo per team (24-month window, UTM parameters, 8 properties per custom event). Enterprise custom |
| Best for | Indie sites and vibe-coded SaaS that want free, GDPR-friendly web analytics they can self-host later | Apps already deployed on Vercel that want basic traffic numbers with zero setup |
| Category | Analytics & monitoring | Analytics & monitoring |
Score breakdown
| Criterion | Umami | Vercel Web Analytics |
|---|---|---|
| Fit for the use case /25 | 21 | 19 |
| Vibe-coder friendliness /15 | 13 | 15 |
| Output quality & reliability /15 | 12 | 11 |
| Pricing & free tier /15 | 13 | 11 |
| Ecosystem & integrations /10 | 7 | 7 |
| Momentum /10 | 8 | 8 |
| Code ownership & lock-in /10 | 10 | 3 |
Based on desk research of official pricing pages and docs; see methodology.
Who wins: Umami or Vercel Web Analytics?
By score, Umami wins Umami vs Vercel Web Analytics at 84/100 vs 74/100. Umami: The best free privacy-first web analytics: a forever-free cloud tier (100K events) plus MIT self-hosting, cookieless, and an MCP for agents on Pro. Narrower than PostHog (no flags or experiments; replays only on Business), but beats Plausible on free tier and license. Vercel Web Analytics: The fastest analytics to turn on if you already host on Vercel: one toggle plus one package. Locked to Vercel hosting, short history and no custom events on the free plan, and data lives only in Vercel, so it scores low on ownership. Umami is best for Indie sites and vibe-coded SaaS that want free, GDPR-friendly web analytics they can self-host later. Vercel Web Analytics is best for Apps already deployed on Vercel that want basic traffic numbers with zero setup.
FAQ
- Which is better, Umami or Vercel Web Analytics?
- By our score, Umami (84/100) ranks above Vercel Web Analytics (74/100). Umami is best for Indie sites and vibe-coded SaaS that want free, GDPR-friendly web analytics they can self-host later. The right pick still depends on your workflow; see the side-by-side table.
- What is the Umami vs Vercel Web Analytics score?
- Umami scores 84/100 and Vercel Web Analytics scores 74/100 on PromptToProd's evidence-based ranking. Scores are never for sale.