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Google Analytics 4

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Google's free web and app analytics, the industry default

Free web and app analytics from Google with cross-platform measurement, event-based tracking, machine-learning insights and integrations with Google Ads, Search Console and BigQuery. Powerful but complex for small apps, and because it uses cookies, EU and UK visitors usually need a consent banner. Analytics 360 is the paid enterprise tier.

Best for: Apps that run Google Ads or need Search Console and BigQuery integration, and don't mind a consent banner

Visit Google Analytics 4 ↗
73
score / 100
Pricing
Free. Analytics 360 (enterprise) is sold through Google's sales team at custom pricing
Free tier
Yes: the standard Google Analytics 4 property is free of charge
Open source
No
Last verified
2026-10-24

Google Analytics 4 pricing breakdown, history and cheaper alternatives →

Sources (checked 2026-10-24): marketingplatform.google.com/about/analytics

Score breakdown

Why this score: Free and unmatched for Google Ads and Search Console attribution, so it scores high on pricing and ecosystem. Loses points on vibe-coder friendliness (complex reports, cookie consent) and ownership (data stays in Google unless you export it).

Based on desk research of official pricing pages and docs; see methodology.

FAQ

Is Google Analytics 4 free?
Google Analytics 4 free tier: Yes: the standard Google Analytics 4 property is free of charge. Paid pricing: Free. Analytics 360 (enterprise) is sold through Google's sales team at custom pricing.
What is Google Analytics 4 pricing in 2026?
Google Analytics 4 pricing (as of our last verification on 2026-10-24): Free. Analytics 360 (enterprise) is sold through Google's sales team at custom pricing. Always confirm on the official site — plans change.
Is Google Analytics 4 open source?
No. Google Analytics 4 is not open source.
What is Google Analytics 4's PromptToProd score?
Google Analytics 4 scores 73/100 on PromptToProd (fit, vibe-coder friendliness, quality, pricing, ecosystem, momentum, ownership). See the score breakdown on this page and our methodology.
What is Google Analytics 4 best for?
Google Analytics 4 is best for: Apps that run Google Ads or need Search Console and BigQuery integration, and don't mind a consent banner.
When was Google Analytics 4 last verified on PromptToProd?
Pricing and details for Google Analytics 4 were last verified on 2026-10-24 from official docs and pricing pages.

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Umami open source
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Google Analytics 4 on PromptToProd: 73/100
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