Best Google Analytics 4 alternatives (2026)
Google Analytics 4 scores 73/100 in Analytics & monitoring. Here are 13 alternatives ranked by the same evidence-based score, with pricing and free tiers side by side. Rankings are never for sale.
| Tool | Score | Free tier | Open source | Pricing |
|---|---|---|---|---|
| Google Analytics 4 (current pick) | 73 | Yes: the standard Google Analytics 4 property is free of charge | No | Free. Analytics 360 (enterprise) is sold through Google's sales team at custom pricing |
| PostHog | 91 | Yes: generous free tier that resets monthly (1M events, 5K replays, 1M flag requests, 100K exceptions); no credit card required on Free | Yes | Free forever with monthly allowances (1M analytics events, 5K session replays, 1M feature-flag requests, 100K error exceptions, and more); pay-as-you-go above free limits; platform packages for SSO/audit logs |
| Sentry | 84 | Yes: Developer plan free forever for 1 user — error monitoring and tracing, email alerts, 10 custom dashboards, MCP access | No | Developer free (1 user); Team from $26/mo annual with default prepaid data; Business from $80/mo annual; Enterprise custom. Included quotas vary by plan (e.g. 50K errors, 5M spans on calculator defaults) |
| Umami | 84 | Yes: Umami Cloud Hobby is free forever for 100K events/mo on 1 website with 6-month retention; self-hosting the MIT-licensed app is free | Yes | Cloud: Hobby $0 (100K events/mo, 1 website, 6-month retention); Pro $20/mo (1M events, then $0.00003/event, up to 20 websites, 10 members, 2-year retention, API + MCP access); Business $200/mo (10M events, unlimited sites, 5-year retention, 5,000 session replays, heatmaps); Enterprise custom. Self-host free (MIT) |
| Better Stack | 81 | Yes: free for personal projects — 10 monitors & heartbeats, 1 status page, Slack & email alerts, 100K exceptions/mo, 5K session replays, 3 GB logs/traces (3-day retention), 30 GB metrics | No | Free for personal projects; Responder seat $34/mo ($29/mo yearly) for Uptime + Telemetry; telemetry Nano bundle from ~$25–45/mo by region; extra monitors, status-page add-ons and AI SRE token usage billed separately |
| Plausible | 79 | No forever-free cloud tier; 30-day free trial (no credit card). Self-host the AGPL open-source edition for free | Yes | Cloud: Starter from $9/mo (10k pageviews), Growth from $14/mo, Business from $19/mo; scales with volume (e.g. 100k pageviews: $19/$29/$39). 30-day free trial, no credit card. Self-host open source for free |
| OpenPanel | 78 | No free cloud plan (30-day free trial); self-hosting is free with unlimited events | Yes | Cloud priced by events/month, everything else unlimited: 5K $2.50/mo, 10K $5, 100K $20, 250K $30, 500K $50, 1M $90, 2.5M $180, 5M $250, 10M $350 ... 50M $900; yearly = 2 months free; 30-day free trial, no card. Self-host free (AGPL-3.0) with unlimited events |
| openstatus | 77 | Yes: 1 monitor, 1 status page with 3 components, 10-minute minimum check interval | Yes | Free Hobby plan; Starter $30/mo, Pro $100/mo, Scale $500/mo (annual billing gets 2 months free); add-ons like white label and SSO cost extra; 14-day Starter trial without a card |
| Rybbit | 77 | No free cloud plan (7-day free trial); self-hosting is free under AGPL-3.0 | Yes | Cloud by monthly pageviews (100K to 20M+): Standard from $13/mo billed annually (up to 5 websites, 3 team members, 3-year retention); Pro from $26/mo billed annually (unlimited sites and members, session replays, 5-year retention, priority support); Enterprise custom. Annual billing = 4 months free; 7-day free trial. Self-host free (AGPL-3.0) |
| Cloudflare Web Analytics | 75 | Yes, fully free: unlimited sites proxied through Cloudflare or up to 10 non-proxied sites, six months of history; no custom events or UTM tracking | No | Free on all Cloudflare plans, with no event or pageview limit stated. Up to 10 sites that aren't proxied through Cloudflare; no site limit for proxied sites. Traffic rules: 0 on Free, 5 on Pro, 20 on Business, 100 on Enterprise (paid Cloudflare plans) |
| OpenReplay | 75 | Yes: the open-source edition is free to self-host (you pay for your own servers) | Yes | Open-Source self-hosted: free; Dedicated from $199/mo (billed hourly) with a 7-day trial without a card; Serverless usage-based; Enterprise custom |
| Vercel Web Analytics | 74 | Yes, on Vercel's Hobby plan: 50,000 events/mo with a 1-month reporting window; no custom events, and collection pauses once you hit the limit | No | Hobby: 50,000 events/mo included free (1-month reporting window; collection pauses at the limit). Pro: $0.03 per 1,000 events (counts against the Pro usage credit), 12-month window, custom events. Web Analytics Plus add-on $10/mo per team (24-month window, UTM parameters, 8 properties per custom event). Enterprise custom |
| Fathom Analytics | 69 | No free plan; 7-day free trial with a card required | No | Priced by monthly pageviews across all sites, same features on every plan: $15/mo (100K pageviews), $25/mo (200K), $45/mo (500K), $60/mo (1M), up to $470/mo (25M); custom above that. 50 sites included; yearly billing gets 2 months free. 7-day free trial (card required) |
| Simple Analytics | 68 | Yes: free for hobby sites with 1 user, 5 websites and 1 month of history; a Simple Analytics badge is required | No | Free plan for hobby sites (1 user, 5 websites, 1-month history, badge required). Self-serve paid from $20/mo at 100K pageviews (scales with pageviews up to 2.5M; +$20/mo per extra user; annual billing gets 2 months free), 14-day free trial. Enterprise custom pricing |
Why switch from Google Analytics 4?
Free and unmatched for Google Ads and Search Console attribution, so it scores high on pricing and ecosystem. Loses points on vibe-coder friendliness (complex reports, cookie consent) and ownership (data stays in Google unless you export it).
The alternatives in detail
Best for: Vibe-coded SaaS that wants product analytics, replay and flags without stitching three vendors
Best for: Shipped apps that need production error tracking and performance tracing before users report bugs
Best for: Indie sites and vibe-coded SaaS that want free, GDPR-friendly web analytics they can self-host later
Best for: Indie and small teams that need uptime checks, status pages and light observability after deploy
Best for: Marketing sites and indie SaaS that want GDPR-friendly page analytics without a cookie banner
Best for: Indie SaaS and vibe-coded apps that want product analytics (funnels, retention, profiles) without Mixpanel prices
Best for: Builders who just shipped an app and want uptime checks plus a public status page without a big monitoring bill
Best for: Sites and vibe-coded apps that want GA-level insight (replays, funnels, vitals) with no cookie banner
Best for: Sites on Cloudflare Pages, or anyone who wants free, unlimited traffic stats and Core Web Vitals without a cookie banner
Best for: Teams that want to watch how users actually use their AI-built app while keeping session data on their own servers
Best for: Apps already deployed on Vercel that want basic traffic numbers with zero setup
Best for: Founders and agencies who want calm, privacy-friendly stats for many sites and are happy to pay from day one
Best for: EU-focused hobby and small business sites that want a free, compliant traffic dashboard